Latest topic for essay writing
Milt575 Paper Topics
Monday, August 24, 2020
The eNotes Blog Toga! Toga! Toga! Its the Ides ofMarch!
Robe! Frock! Frock! Its the Ides ofMarch! In William Shakespeares Julius Caesar, a diviner cautions the eventual lord to Beware the Ides of March. Like the reason for a significant number of Shakespeares plays, the driving force isn't totally unique. For this situation, he adjusted the line from Plutarchs a lot more manageable rendering in The Life of Julius Caesar which informs Caesar to notice with respect to the day of the Ides of March. Shakespeare advocated the admonition by adding a little punch to the first. Caesar would have done well to tune in to the diviner, remain at home, and make up for lost time with some perusing. After all,â the rebuke wasnt the main sign of fate. His significant other, Calphurnia, had imagined that terrible things would happen to him, and even proposals to let him censure her for being unduly on edge as a reason for him to remain at home on that destined day. For a touch of foundation, the Ides of March included a progression of muddled recipes predicated on lunar movement and was utilized in the Julian schedule, a framework which Caesar himself organized. There are different ides yet not all fall on the fifteenth. The Ides of January, for instance, falls on theâ thirteenth. Julius Caesar was to be sure killed on the Ides of March in 44 B.C. by a posse of plotters, includingâ Cassius and Brutus. (Et tu, Brute? a withering Caesar opines. In French, the natural utilization of tu instead of vous here bespeaks the closeness wherein Caesar had held his alleged companion.) Expecting nobody has had dreams of your destruction and a messy outsider hasnt murmured dangers into your ear, you might need to praise the Ides. Here are some cutting edge methods of doing as such: Bounce a plane to Rome and join the Hash House Harriers for their yearly Toga Run. Bust open a specialty house mix from Founders Brewing Company, who yearly discharges new lagers on the Ides of March. Bate thy breath and sit upon thine hands and watchâ the George Clooney film The Ides of March. what's more, obviously, TOGA TOGA!!!!!!!!!!!!!! (John Belushi in Animal House.)
Saturday, August 22, 2020
Scenario medication management Essay Example | Topics and Well Written Essays - 1000 words
Situation prescription administration - Essay Example We will be contacting a couple of subjects that go under this heading. We are first going to discuss ââ¬Å"Mental Capacityâ⬠. There is really a follow up on mental limit which is called ââ¬Å"The Mental Capacity Act 2005â⬠which essentially expresses that a system is there to secure and engage individuals who are unfit for not settling on their own choices. This demonstration clarifies that the individual who can settle on choices for that inadequate individual would be considered dependable later on. The person who is taking care of the invalid ought to have the wellbeing for the individual. The individual should likewise consider that whether all things considered, the invalid individual in time or in future will have the option to settle on their own choices. As it is said by British Geriatrics Society that ââ¬Å"Mental limit is a lawful idea and any choice with regards to whether an individual does or doesn't have mental limit is eventually a choice for a court of lawâ⬠. For instance: that is an attendant gives a prescription or a medication with a food thing or fluid other than water it may cause a response and the individual who exclusively be answerable for this lead would be the medical attendant that gave the patient the medicine, where the patient was in no condition to settle on their own choice. Presently lets proceed onward to the second subject which is called ââ¬Å"Role of Pharmacist &MDTâ⬠. As we have constantly perceived that the clinical experts work inside a clinical group and they have the sole obligation regarding the clinical administration of the patients relegated to them however with in that group the drug specialist has a particular and the most significant duty and that duty is to give sheltered and fitting utilization of medicine or medications. At the point when we take a gander at the job of a drug specialist in an emergency clinic setting it ought to essentially incorporate prescription stockpiling, bundling and aggravating, bolster faculty, see sedate consumption and quality improvement and
Saturday, July 25, 2020
Word of the Week! Paradigm Richmond Writing
Word of the Week! Paradigm Richmond Writing Our blog is back from Fall Break. Has Fall Break become a paradigmatic part of student life? I suspect that I just misused an honorable academic word, as many others have done, so letâs look deeper. I learned the word from Thomas Kuhnâs 1962 book, The Structure of Scientific Revolutions, where the author notes: Attempting to discover the source of that difference [between debates in the sciences and other fields of study] led me to recognize the role in scientific research of what I have since called âparadigms.â These I take to be universally recognized scientific achievements that for a time provide model problems and solutions for a community of practitioners. Kuhnâs 1957 book, The Copernican Revolution, does an even better job of explained one particular âparadigm shift.â After we had a sun-centered model of our solar system established, we never really could go back. The adoption of Kuhnâs idea in the nearly 60 years since has been astounding, from boring corporate Powerpoints to often opaque, and occasionally silly, literary theory. Before Kuhn, however, what was the status of this overly popular term? The OED traces our word to post-classical Latin paradigma, meaning an example. Examples range back to the 15th Century. Im surprised that the entrys usage frequency is six of eight. The definitions clarify what sort or example a paradigm can be. Its closest to Kuhns notion as a pattern or model, an exemplar. Kuhns own usage for science gets its own set of definitions. I hope that this sense of the word endures. Kuhn, in defining paradigms, provides us with a paradigm for academic immortality, the best any scholar can hope to have in a busy world. Use our word carefully. I write a bit for Hemmings Motor News, and I and other readers recently sparred over misuse of the word iconic in regard to car designs. Now I think that some designs, say the Jaguar E-Type, are paradigms: they establish a pattern that every other maker of sports cars tries to capture. In terms of pronunciation, remember brother, can you spare a dime? from the Depression-Era classic? Thats your clue. Spare us a few words and metaphors useful in academic writing by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below. See all of our Metaphors of the Month here and Words of the Week here. Image of heliocentric solar system courtesy of Wikipedia.
Friday, May 22, 2020
Latin vs English Differences in Word Order
A typical English sentence puts the subject first, followed by the predicate, but its not true that every English sentence starts with a subject, places the verb between the subject and the object, and has the object, if there is one, at the end. Below, you can readà two sentences where the verb comes first. Still, the examples conform to English grammar, which doesnt allow random placement of subject, verb, and object. In English, Use SVO Speakers of English are used to putting the subject of the sentence at the beginning of the sentence, the verb in the middle, and the direct and indirect object at the end (SVO Subject Verb Object), as in Man bites dog, which means something entirely different from Dog bites man. In Latin, Use SOV or OVS or... When learning Latin, one of the obstacles to overcome is the word order, since it is rarely SVO. In Latin, it is often Subject Object Verb (SOV) or Object Verb Subject (OVS) or Object Verb (OV), with the verb at the end and the subject included in it.* At any rate, it wouldnt matter whether the dog or mailman came first, because who did the biting would always be clear. canem________ vir_____________ mordetdog-acc_sg.(object) man-nom._sg.(subject) bites-3d_sg.man bites dog vir_____________ canem________ mordetman-nom._sg.(subject) dog-acc_sg.(object) bites-3d_sg.man bites dogbut:canis___________ virum___________ mordetdog-nom_sg.(subject) man-acc._sg.(object) bites-3d_sg.dog bites man Exceptions to the English SVO Rule Although English has a fixed word order, it is not entirely foreign to us to find the words in an order other than SVO. When we utter a sentence in the imperative, like an order, we put the verb first: Beware of dog! Incidentally, the Latin imperative can have the same order: Cave canem!Beware dog! This word order is VO (Verb-Object) with no stated subject. An English question has the verb first, too (even if it is an auxiliary), and the object last, as in Will the dog bite the man? The point of these examples is that we are able to understand sentences that are not SVO. Inflection Accomplishes the Same Thing As Word Order The reason Latin is a more flexible language in terms of word order is that what English speakers encode by position in the sentence, Latin handles with case endings at the ends of nouns, adjectives, and verbs. English word order tells us that what is the subject is the (set of) word(s) that comes first in a declarative sentence, what is the object is the set of words at the sentence end, and what is the verb separates subject from object. We rarely confuse a verb with a noun, except in ambiguous cases like Bart Simpsons: What has 4 legs and ticks? There is ambiguity in Latin, as well, but most of the time, an ending will show, just as efficiently, what is the subject, what is the object, and what is the verb. omnia______________ vincit______________ amoreverything-acc._pl._neut. conquers-3d_pers._sg. love-nom._sg._masc.Love conquers all. (attributed to Vergil.) An important point: A Latin verb can tell you the subject of the clause/sentence or it can tell you much of what you need to know about the subject of the sentence. The verb vincit can mean he conquers, she conquers or it conquers. If the noun amor werent in the sentence omnia vincit amor, if all that were there were vincit omnia or omnia vincit, you would translate the sentence as he conquers everything or she conquers everything.
Friday, May 8, 2020
Essay about Automotive Tuning - 735 Words
Out of all the careers to choose from there is only one for me, automotive tuning. We take the ordinary car and form it into an extraordinary machine. This career is great for any car enthusiast. It covers all aspects of the automobile. There is nothing that canââ¬â¢t be changed or modified to perform and look its best. Some of the most desired parts to customize are: Wheels, Body kits, paint, engine parts, seats, gauges, window tint. There is nothing too challenging that a tuning shop canââ¬â¢t accomplish. An automotive tuning shop is run similar to a lot of business. You starts your day early in the morning. To prepare the shop for the days work. This initial: cleaning bays, checking machines for damage, clean the lobby, file paperwork, andâ⬠¦show more contentâ⬠¦There is a school in Chicago that is excellent in the training. I can become certified in EMS in two quarters. This will better the quality of our service. Tuning the ECU is the key to performance. For every new part installed on the car the ECU will need to be tuned. Performance parts using factory settings can be useless. Sometimes the new part can rob horsepower from the motor. This is why a tune is vital. For two years now I have worked in the automotive industry. I am very skilled with my hands and have a excellent understanding of how to use the tools. My previous experience with car will help me on my journey to becoming a tuner. I am currently taking business classes at Columbus State Community College. With an education in business I can run the company with little error. My schooling has proven to be very beneficial to my goals in life. One of the largest challenges I will face is getting my business going. I would like to find a well educated business partner. Whoever must share the same interest for this future company. Starting a business with a partner has its advantages: there are more financia l resources, shared management, greater survival chances, and a greater understanding of business. With a partnership I donââ¬â¢t have to be the only boss. I also donââ¬â¢t have to be there all day every day instead, we can split the management hours. It will help reach my final goal. It is crucial for my business to practice good businessShow MoreRelatedExtreme Body Auto Care1596 Words à |à 7 Pagesdistribution plan Key Components for Prosperous Business â⬠¢ Offer our customerââ¬â¢s a one stop auto care, collision and performance need with high detailed attention to customer service and quality. â⬠¢ Maintain a presence in the local community, automotive shows, automotive racing tracks, and local events. â⬠¢ Maintain quality standards throughout all business operations. â⬠¢ Use all creative marketing aspects to keep customers in tune with our company. â⬠¢ Maintain all media and social media marketing by providingRead MoreThe Importance Of Racing Within The Car Industry1893 Words à |à 8 Pagesones. Now that we have a basic understanding of the history of cars, we can move on and talk about the automotive car industry and its change. Before we dive into the automotive industry, we need to first talk about what the automotive industry is. The automotive industry is basically an industry that manages anything that is powered with a physical motor. Some mistakenly think that automotive only deals with cars. While that is true, it is not the only things that it deals with. Other than carsRead MoreTata Motors Case4360 Words à |à 18 PagesCase Analysis, Tata Motors International Business and Economics Amsterdam Business School, 2010 Introduction Tata Motors is an automotive company to take notice of. Representing the evolving Indian population and growing economy of one of the worldââ¬â¢s key emerging markets, it is a market leader for commercial vehicles and third for passenger vehicles in the Indian market. It shocked the world by introducing the $2000 Nano in 2009 and also by growing its portfolio by purchasing Jaguar LandRead MoreBmw the 7-Series Project a7231 Words à |à 29 Pagesrotating propeller still used today. In the late 1920s, BMW began producing cars. Sport racing competition enabled BMWââ¬â¢s engineers to experiment with aerodynamic body styling, new suspensions systems, high-performance engines, and numerous other automotive innovations. Through success on the race track and the introduction of several trend setting sporty roadsters from the 1930s to the 1950s, BMW built a reputation for high-performance engineering. Despite these successes, BMW remained a relativelyRead MoreStrategic Analysis of Tata Motors11233 Words à |à 45 Pagesvehicle Company in South Korea which was South Koreaââ¬â¢s second largest truck manufacturer. This acquisition gave Tata Motors a significant presence in the Korean market. They have also entered into joint ventures with companies such as Thonburi Automotive in 2006, which allowed them to manufacture and market pickup trucks in Thailand. ââ¬Å"We think it makes sense for Tata to expand through acquisition (as it did in tea and steel) than spend a decade to build the businessâ⬠(Lehman Brothers). The commercialRead MoreMarketin Plan for Tata Nano Malaysia5875 Words à |à 24 Pagesprice selecting price objectives Tata Motors Malaysia (TMM) has set major three objectives in its effort to position itself in the Malaysia Automotive market. The objectives are: Survival, maximum current profit and maximum market share. a. Survival Intense competition from Malaysiaââ¬â¢s second car manufacturer, Perodua for a share of the automotive market segment for the below 1,000 cc category will spur TMM to ensure that the car price covers variable costs and some fixed costs. In this caseRead MoreTeaching Notes Robert Grant - Strategy 4th Edition51665 Words à |à 207 Pagesoffer some hope (e.g., Smart Car) Factors tending to reduce proï ¬ tability Continuing overhang of excess capacity: continued investment in new plants in the US, Asia, and E. Europe Increased product standardization: trend towards standardization of automotive technologies and basic features of product design continuing Increased substitute competition: congestion and pollution result in regulation of auto use in urban areas and increased use of public transport Increased power of suppliers: auto manufacturersRead MoreCareer Of A Automotive Technician1034 Words à |à 5 PagesCareer College Research Paper I would like to be an automotive technician. Automotive technicians inspect, maintain, and repair vehicles. I chose this this career because I have worked on cars since I was young. Not many people want to be an automotive technician. As a result, there are more jobs available than there are qualified technician. Most automotive technicians work in good environments. Automotive technicians work in a well ventilated and lit repair shops or some will work in theRead MoreEssay about The Education System1012 Words à |à 5 Pagesto learn. For example, I was interested in learning automotive repair during my high school years, and never had I entered that field of learning in a school environment, because no schools would offer that kind of education. Ending up in a garage, I taught myself automotive repair by learning from car technicians and from first hand experience. Even though I looked forward to going to school, I can never invest enough time in learning automotive repair due to the contemporary school system. KnowingRead MoreSwot Analysis : Minit Lube Company1445 Words à |à 6 PagesIntroduction This paper will analyze the Minit-Lube company, Minit Lube is an automotive maintenance that has strategically differentiated from other within the industry. this paper will examine the problems facing company and to use of the fundamental operations management tools to addresses the daily operational problems facing the company. the paper will also address the use of management tools by Minit Lube to achieve a competitive advantage within the market. in addition the, recommendation
Wednesday, May 6, 2020
Chinese and Australian Consumer Behaviour Free Essays
These advantages can be gained through understanding what needs the Chinese place the cost Importance on In regards to the hierarchy and what type of brand personality can be created to most effectively target the Chinese market. Introduction: Cross Culture Analysis A cross-cultural study is a beneficial tool undertaken to effectively understand the foreign countries involved In exchanging goods Internationally. Marketers evidently desire to efficiently export large measures of goods and services to various developed countries. We will write a custom essay sample on Chinese and Australian Consumer Behaviour or any similar topic only for you Order Now If the complex procedure of understanding the major alterations between Chinaââ¬â¢s and Australiaââ¬â¢s consumer behavior is effectively established; a result of costive outlooks and increased brand recognition will be identified. According to the Australian Embassy, ââ¬ËChina is Australiaââ¬â¢s largest trading partnerââ¬â¢ thus allowing a beneficial exposure for further acknowledgment and marketing opportunities for an Australian exporter. China may be classified as a ââ¬Ëcollectivist cultureââ¬â¢ (Horn, Merritt, Sun 2004). Collectivist cultures are defined by their ability to malignant strong connections within their groups and in order to belong, individuals are strongly influenced by other peers or family members to follow similarities within one society (Horn, Merritt, Sun 2004). They display a high need for social recognition and status and consume goods to communicate a symbolic expression of their status and prestige (Clans, Gambler, 2003). For example, the Chinese drink wine on special occasions to belong, but also to stress their status and prestige (Lulu, Murphy, 2007). As an exporting opportunity Australian marketers can capitalist on this by emphasizing their wine products to be a sign of prestige to target the Chinese collectivist culture. Australia on the other hand is viewed to have deferent cultural beliefs; the nation is ââ¬Ëdefined as a strongly individualistic cultureââ¬â¢. This means individuals within Australia desire to express their unique traits with a minimum influence by others (Lee, Askance 2000) which Is In opposition to the Chinese. As an Individualistic culture, Australia has a greater tendency to be self-enhancing than collectivist cultures, and associates achievement with the individual rather than the group (which is typical of the Chinese culture) (Nevis 1983). Although these two countries have strong dissimilarities, marketers must take into account Australiaââ¬â¢s and Chinaââ¬â¢s similarities in consumer behavior, as there might be potential for an Australian exporter to succeed. Although In order to satisfactorily establish exporting analysis between the countries consumer behavior characteristics. The various differences in culture and personality must be used adequately to capture the target audience. Moscow Hierarchy of Needs and Consumer Behavior Mascots Hierarchy of Human Needs is a classification of five basic human needs ranking in order of most important to least important. The first is physiological, which includes the need for food and water, followed by safety and security need (protection, stability), social needs (friendship and belonging), ego needs (status, restive) and self actualization (self-fulfillment) as the final need (Bedlam et al. 2010). This hierarchy can be applied to goods and services in determining what level of needs they satisfy and help marketers segment the on a needs basis. Most people in society express these needs, though in slightly different ways. Most needs could be classified under this hierarchy which makes it useful for marketers when segmenting (Bedlam et al. 2010). The theory of the hierarchy states that once lower levels needs ââ¬Å"are satisfied, again new (and still ââ¬Ëhigherââ¬â¢) needs emergeâ⬠¦ â⬠To be fulfilled (Moscow, 943 p. 375). Which means that it is only once lower needs are satisfied, do higher needs emerge to be fulfilled (Bedlam et al. 010). For consumers this means that they will only buy products to fulfill higher needs once their lower needs have been satisfied. For marketers this becomes important when positioning on a needs basis as the demographics of the country may not allow those people to fulfill their higher social needs if their basic physiological nee ds arenââ¬â¢t being met. Or it may mean that only a small percentage of the population would be marketable to if they hold most f the wealth of the country. Importantly if marketers design a product to meet the perceived needs of consumers, consumers are more likely to choose that product over competitors. In this way the needs hierarchy can be used as a basis on which to build the benefits the product can offer to the consumer, through fulfilling a need, making it more likely they will consume that product over competitors. Marketers can also bring about the arousal of needs through advertising, and the product they are trying to sell can become the consumerââ¬â¢s goal specific product (Bedlam et al. 2010). This is ultimately the aim of the product. Therefore an understanding of Mascots hierarchy is important when segmenting the market. It can allow marketers to position to a segment on a needs basis and even create the arousal of need, of which the product can become a product specific goal. The Effect of Culture on Mascots Hierarchy of Needs As was described earlier, in the previous section, Mascots Hierarchy of Needs identifies the five basic levels of human needs. While generally accepted because it reflects the needs of most people in an individualistic society, it cannot be applied to all cultures. This is because despite the fact that most people express primary or physiological needs, acquired needs are leant in response to ones culture (Bedlam et al. 010). The Chinese and Australians will therefore place their needs with differing important to marketers when considering which needs basis to segment on. According to Nevis (1983), Mascots Hierarchy of needs is a reflection of an individualistic culture such as Australia and America, and therefore canââ¬â¢t be applied to the Collectivist Chinese culture. Ne vis (1983) proposes the Chinese culture subverts the traditional model by placing belongingness as the first basic need, allowed by physiological, safety needs and self-actualization in service of society at the top. This new hierarchy reflects the collectivist traits of the Chinese culture; high family and group orientation (Cyanic, Gambler, 2003), the expression of self as part of a group (brother, father, son, husband but never as ââ¬Ëselfââ¬â¢) and gaining meaning through interaction with society. Belonging is therefore the basis of the Chinese society (Nevis 1983). For marketers this means positioning products in relation to the products acceptance by the targeted consumers social and family groups. This is an important approach to take regardless of what needs basis is segmented, as Chinese consumers will look to their social groups for guidance when buying a product rather than the offers and benefits presented to them before purchasing (Ability, Frank, Anemia, Achievement 2011). This is reflected in the pup commercial targeted at the Chinese consumer (See appendix 1). While the drink is targeting a psychological need in Mascots Hierarchy, a large part of the ad focuses on the acceptance of the drink by the family, which is reflecting the importance of family orientation to the Chinese nonuser and their need for belongingness. While the Chinese have self- actualization at the top like individualistic cultures, they differ to Australia, in that they fulfill this need through their success as being part of a group as opposed to being recognized individually (Cyanic, Gambler, 2003). This is echoed in their low individualism score of 20. Australia on the other hand has an individualism score of 90 and is reflected in its beliefs that an achieved goal is the result of the individual. Chinese culture also has a high degree of face, which is evident in the subverted Hierarchy. Consumption in China has a strong social association because of its high degree of ââ¬Å"faceâ⬠; whereby Chinese consumers fulfill their needs through ââ¬Å"placing more emphasis on publicly visible possessionsâ⬠¦ â⬠(ABA, Us, Chou, 2003, p. 737). This socio-cultural characteristic reflects the need for belongingness and acceptance by social and family groups. Furthermore, high face also means Chinese consumers are more likely to buy luxury products as a symbol of social status, and prestige of the family, rather than an expression of self as is common in individualistic societies such as Australia (Cyanic, Gambler, 2003). High face suggests a larger social need and indicates reference group influence is much larger in collectivist cultures than individualistic cultures, and this supports the subverted Hierarchy model with belongingness as the first need for the Chinese Collectivist culture (ABA, et al. 2003). The implications of this for marketers when exporting means centering products on their acceptance by the target market reference groups when segmenting on a needs basis. Positioning to the Chinese on product benefits is less important as they are more likely to look to the group when buying a product than the benefits it provides Cyanic, Gambler, 2003). Overall for marketers, understanding how culture affects the Hierarchy of needs is detrimental when positioning as not all cultures place the same emphasis on the same needs. ââ¬Å"Brand personality is an association of a brand whereby it is imbued with human-like personality traitsâ⬠(Bedlam et al. 2010 p. 108). Human personality traits are developed on the basis of an individuals behaviors, characteristics, beliefs, and demographic characteristics. However, brand personality traits are formed and influence by the consumers interaction with the brand, the culture from which the consumer comes long with the way that the marketers attempt to portray the brand in the eyes of its consumers (Luau, Papua 2001). For marketers, the aim of creating a brand personality is to create an identity to which consumers can respond emotionally positively towards, and to extend themselves through the brand (Bedlam et al. 2010). If the brand closely reflects the personality of the consumer, they are more likely to respond positively towards that brand and buy from it (Wee, 2003). By extension, brand personality can be seen as a reflection of the cultures in which the brand is surrounded by (Gerhardt, Houston 2001). For example, the Chinese place emphasis on harmony and relationships (Nevis 1983) and this in tern is reflected in the brand personalities aimed at the Chinese. When Audio marketed their brand to China in a TV commercial (See Appendix 2) the car isnââ¬â¢t shown until the very end of the ad, until after several happy relationships have been shown. The aim was to try and make a connection between the car and the relationships it allows people to have, creating a brand image of relationships and connectedness. Chinese brand personalities, which keep in consistency with heir cultural collectivist traits, tend to portray belongingness and the brand as an avenue to express their acceptance by society and group members (Luau, Papua 2001). Whereas in the Individualistic culture of Australia, brand image is much more likely to take on an individualistic approach as Australian consumers are more likely to ââ¬Å"purchase brands they deem suitable for themselvesâ⬠¦ â⬠(Lam, Lee, 2005 p. 165). As a result Australian brand images take on a self-centered approach that stress sophistication and express the persons personality rather than acceptance by the group. Consumers in individualistic cultures are also less likely to switch brands (Lam, Lee 2005). This could be due to personality being relatively stable (Bedlam et al. 2010), so Australians are expected to keep expressing themselves through the same brand that matches their personality. Yet fashion and status are constantly changing within groups, so collectivist consumers (such as the Chinese) are more likely to switch brands to belong to the changing influences of their peer groups. (Luau, Papua 2001). For marketers this means creating a brand personality for collectivist cultures hat are primarily fashionable and seen as acceptable by the consumers peer groups, while in individualistic cultures the brand personality must align with the personality of the consumer to be received positively. This idea of brand personality influenced by culture is vital for marketers to position their product in the eyes of consumers. If a consumer associates a product in a different light to the way the marketers are promoting it, it can have detrimental effects towards the longevity of the good. Subsequently, the opposite can happen, whereby the consumers take a greater liking o the good, and increasing the marketability of the product. Global branding brings forth an exposure to an increasingly culturally-diverse audience. In order for Australian marketers to understand the distinctly unique dimensions of brand personality in the Chinese market, it is vital to consider the socio-cultural characteristics that underpin Chinese consumer behavior and preferences. Chant, Saunders, Taylor and SHCOON (2003 p. ) note that ââ¬Å"consumers seek brands with congruent personalities (to their own), and use brandsââ¬â¢ personality to define their sense of selfâ⬠. Furthermore, these unique needs of consumers and owe they identify, relate, and associate themselves to brand personalities; alongside the inextricably linked pressures of economic, lifestyle and cultural conditions, must be considered collectively in order for marketers to successfully market their firmââ¬â¢s offeri ngs (Bedlam et al. 2010). Hefted (2001) puts forth that the dimensions of Chinaââ¬â¢s cultural differences are shown by a high degree of long-term orientation and collectivism. Unlike individualistic societies such as Australia, collectivist cultures support and adhere to standards and consumption decisions on a group axis (family, extended family, network of friends and community); in effect, providing the framework within which Chinese individuals and households function. Confucianism, the dominant philosophical influence in China, is an ideology that reiterates this collective nature, as well as the importance of these interpersonal relationships and interactions, the notion of ââ¬Å"faceâ⬠, and the concept of hierarchy. In addition, education level, sex, age and standard of living all influence how foreign brands are perceived in the Chinese market (Chin (3)). A recent study conducted by Chug and Sung (201 1), identified a six dimensional framework of brand rationalities present in China. They consisted of ââ¬ËCompetence, Excitement, and Sophisticationââ¬â¢ (Chug, Sung, 2001 p. L); notions matching with those found in individualistic societies like Australia, and culture-specific dimensions such as ââ¬ËTraditionalism, Joyfulness, and Trendiestââ¬â¢. Through this research, Chug and Sung (2011) demonstrate that through establishing a Chinese brand personality structure marketers are able to identify the coexistence of both Chinese traditionalism and the implementations of Western modernization on cultural values in modern China. This means that in the past three decades, the Chinese market has increasingly opened p to the West, in a way that does not conflict with deeply rooted cultural norms. This notion is reflected in the consumer behavior of todayââ¬â¢s ââ¬Å"young middle-class aspiring Chinese consumers; whom are increasingly becoming the most affluent consumer class in chinaâ⬠(Powel, 2011 p. 40). Powel (2011) proposes ââ¬Å"Mr.. And Mrs.. Middle Classâ⬠are increasingly extending their brand preferences as a result of breaking down the barriers between cultures. However, cultural transitions are not intended to comply with Confucianism, rather, the role of brand personality becomes an avenue to express wealth, success, youth and the ââ¬Å"modernity of institutionâ⬠¦ (Chin (3) p. 8). It is through these cultural characteristics and ties with economic and social factors, that perceptions towards brand personality exists among consumers from a society that is more culturally conditioned. In order to maximize exporting opportunities, adaptation is a necessity. Successful brands have philosophy; a shift from the traditional marketing concept to the mo re appropriate conceptualization of societal marketing (Bedlam et al. 2010). Unlike Australians whom project high levels of uniqueness and individuality in their consumption patterns, Chinese consumers rely on the importance of social interaction in making consumer based decisions. ââ¬Å"It is assumed that the recommendations and comments from others play a very important role in the choice of brandâ⬠(Chin (3) p. 7). This notion is reflected in the Chinese commercial for milk (See Appendix 3) where it can be seen that the reciprocity of and importance of trust-based interpersonal relationships is highlighted. Set in a time in Chinese history where many could not afford to drink milk every day, the positioning of brother and sister, over the course of time, provides depiction of milk as a commodity of value of which one should be grateful to have. Years later when the young boy grows up, he realizes that his sister was only pretending to dislike milk so that she could give it to him. As a result, he vows to provide milk for the well-being of his future family. This ad highlights the need for marketers to show the Chinese consumers that the brand is a part of their relationships with others in order for the brand to be received positively. This is because, as the ad depicts, belonging and relationships is central to the Chinese. The societal marketing concept takes into account the importance of adopting a long-term outlook, that ââ¬Å"all companies would be better in a stronger, healthier society and that companies that incorporate ethical behavior and social responsibility in their business dealings will attract and maintain loyal customer support over the long termâ⬠(Bedlam et al. 010, p. 17). It is through adopting accordingly to these sensitive cultural subtleties that provides an opportunity for brands to tailor their marketing mix strategies to realize the best and most effective ways that meets their needs as ell as adequately adopting brand elements (images, advertising etc. ) that appeal to, relate and reflecting the consum er preferences of the Chinese market. Conclusion Overall it is detrimental for marketers to understand how Mascots Hierarchy and Brand Personality differs between Australia and China. Without an understanding of how Mascots Hierarchy is subverted by different cultures, marketers would miss the opportunity to position based on what different cultures base as their most intrinsic need. Without an understanding of culture and how it affects brand personality, arresters may not integrate a brand to be adopted positively by a different culture. In order for marketers to export successfully, they need to adapt their marketing approaches to take into account these differences caused by the different cultures, therefore an understanding of both these concepts and how they are affected by culture is vitally important. How to cite Chinese and Australian Consumer Behaviour, Papers
Monday, April 27, 2020
Ordering System free essay sample
The review of related literature and studies takes into account the different studies made that served as the bases for the development of the system, comparison of the different components and development tools, and the reason for choosing such tools and the conceptual framework will be also see on this chapter and the definitions of terms technical and operational. In the conceptual frame work there are three processes include this are input, process and output. First is the input under the input is knowledge the requirements needed in your system.Then software that will be use and the host were you will up your online website and the software that will be used to make the website. Second is the process. First is the analysis because it is important to identify the requirements of the system that you will create. Next one is the design you need to have the diagram, system flow, and data flow diagram. We will write a custom essay sample on Ordering System or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Third PHP: Hypertext Preprocessor it will use for the programming purposes. Then Operational will be using xampp, mysql, and database. Literature Oracle angles MySQL for Web appsBy Joab Jackson | IDG News ServiceThe first major upgrade to the software since Oracle took over Sun Microsystems in January was MySQL database version 5. 5 of the open-source. Now that Oracle manages two important database systems, it must be identified which one should be assigned in the enterprise. Web-based applications, custom departmental applications, and embedded uses are MySQL technical ground in applying the database. Kumar said MySQL has been commonly used with the web. MySQL was part of the LAMP (Linux-Apache-MySQL-PHP/Python/Perl) stack, which is broadly used for assigning websites and Web applications, as she discussed.According to Tomas Ulin vice president of MySQL engineering, in many situations, a LAMP administrator is more familiar with MySQL compare with the Oracle namesake database. It makes it easier to run with MySQL if for no other reason than the actual developer is used to MySQL. The newly released version 5. 5 of MySQL included round of bug fixes, general tweaks and also features a number of significant features and capabilities. Better scalability and improved replication is the main feature. The softwareââ¬â¢s performance doesnââ¬â¢t slow as dramatically once it experience large number of concurrent connections. 000 connections can be accepted in relation with Web serversââ¬â¢ connection. The software has the ability to do semi-synchronous replications, through the replication process. In the previous version it only offered asynchronous replications that mean it would not update the backup copy once a new data was entered to the original. PHP and XML Sitting in a Treeby Kerri Hicks On the web, there are processes to store, work with, and retrieve data. Different type database, even flat files can contain product catalogs, user profile and other archives of essential information we like show with the world.We can work with different kinds of data with some logical ways ââ¬â for example, PHP scripts is commonly used to those many people who use MySQL databases for storage because it has native platform for MySQL. XML fanatics often use XSLT to use with their marked-up files. It is very important for web developers to make a choice on how will they manage the date that the client will give. Nowadays PHP is presenting good relation with XML, it gives best result once it is use together in time. XML improves its popularity as a data setup on the web and databases likeMySQL are constantly develop and gaining more user base. XML gives you a document tree to assist in data structure; XSLT will administer the data into submission, and parsers for output. Most MySQL users will apply the capability of PHP or other web programming languages to define the connections between tables, fields, and values. There is often no common path to store and arrange your data, and basically knowing what is best is often the best route. Windows 7 Articlesby Marc Liron Microsoft MVPWindows 7 do concentrates more in gaining full compatibility with applications and hardware compare with its former version Windows Vista. Windows 7 has reconstructed Windows Shell with new taskbar, networking system called HomeGroup, and operation improvements. Windows Calendar, Windows Mail, Windows Movie Maker, and Windows Photo Gallery, applications from former version of Windows will not be included in Windows 7. But it will offer separately for free through Windows Live Essentials suite. There will be common applications which are include in Windows 7 like Internet Explorer 8 and Windows Media Player 12.
Subscribe to:
Posts (Atom)